When Your 'Customer' Includes FDA, CMS, OIG, Congress, Payers, Providers, and Patients
Who is your customer? Strictly speaking, it is probably health providers-hospitals, doctors, nurses, clinics, and surgery centers. But you have to please health plans too-medical directors, call center nurses, tech assessors, and the like-or you'll never get paid. But none of that matters much if you don't keep your government "customers" satisfied-FDA, CMS, OIG, US attorneys, even state agencies. Then, of course, there is the patient, the ultimate customer. Who represents her or him?
This conference will look at keeping the customer satisfied on several levels:
- What do each of these customers want today?
- What must device companies do to satisfy those demands?
- Do the demands of different customers collide with one another?
The conference opens Thursday, March 27 with a series of keynote addresses that set the stage for the demands of key customers. The afternoon drills into specific demands, recent changes, and how to deal with them. On Friday, March 28, speakers address important influences in serving the customer-compliance, corporate decisionmaking, and emerging science.
Preceding the conference-on Wednesday, March 26-special in-depth sessions will examine medical imaging, criminal investigations, and risk-avoidance writing.
The purpose of this activity is to Increase knowledge and competency in the regulatory and compliance challenges surrounding medical devices.
Course Learning Objectives
- Identify best practices against activities that may violate fraud/abuse and FDA promotion rules.
- Summarize the current and future regulatory demands of FDA and CMS.
- Clarify what patients should and should not know about there options involving medical technologies.
- Explain insights from top managers and CEOs so you as a clinician know how they make decisions, the kind of information they find most useful, and what they see as the most effective strategies in "making the business" case for your issues and views.
- Recognize what major third party payers look for in covering or paying for a new medical device.
Who Should Attend
From Medical Device Firms:
- Quality and regulatory officials
- Quality engineers
- Marketing officials
- Financial officials
- Reimbursement officials
- Compliance officers
- Legal counsel
- Lawyers in private practice
- Government officials
- Managed care officials
- Provider groups
- Insurance firm officials